TRC has identified ethnic art & craft communities in various Part of India. It proposes to expose the old traditional skills to the new generation For them to understand, appreciate and develop a business models to support the ethnic community and a startup for themselves.
The start-up narrative starts-up with selecting the community skills, a deep understating of the traditional process, and bringing in the design intervention for the product differentiation. Working out the business plan with marketing viability, organizing the necessary funding.
TRC have developed various modules of marketing such developed and refined products.
